The advances in big data technology have reached the point of privacy invasion. Overt surveillance from CCTV, body cameras, and drones, facial recognition etc. But, big data industry is not as simple as it may seem. Moving into the Big Data era carelessly will have massive ethical and privacy impacts. The goal here is to develop better ways to use the unprecedented computing power to our advantage without intruding on our privacy or ethical standards.
As the big data domain will escalate, the need for maintaining strict guidelines to use that data will also rise. Here are three guidelines that the companies should follow to make use of big data ethically.
Maintenance of trust: The company should be able to maintain a trust between itself and its customers. For example- if you are telling your customer that you are giving them a specific app for free and then charging them in other ways, i.e through data. This is somewhere the breach of trust which should not happen. Today, a customer is very smart and he cannot be cheated so easily. He knows that nothing is for free and he will be charged somewhere for whatever he gets. So, companies should maintain a transparency with its customers to make use of big data ethically.
Security from illegal channels: With more data being collected and stored, more criminals want to have a share of it in an illegal way. Develop a crisis strategy in case the company gets hacked and any data gets stolen, looking at the hacks of Facebook, Evernote or Linkedin.