Empowerji App is a unique brand in our country that is focused on teaching senior citizens how to use technology as opposed to selling something, they have built multi lingual basic learning videos in Hindi, Marathi, English, Gujarati that can be freely accessed from Empowerji App.
Empowerji’s model is based on Freemium model with a subscription service. The App is free for most of the tech learning content. They are attracting a teaching target group of 30 to 45-year-old Influencers and 50 years and above end users.
Aparna Thakker is the founder and CEO of Empowerji. Aparna’s inspiration has always been to create something that can have a positive impact on society at large. The idea of working in this area had crossed her mind many years ago when she was away from home, the real thinking happened after she presented this idea at the MIT Entrepreneurship Bootcamp in 2017 and the idea was very well received.
In an interaction with IncubateIND, Aparna Thakker talks about how senior citizens can benefit from advancements in technology.